Solid products last longer and weigh less than bottled liquids which take more energy to transport. For example, one truckload of LUSH solid shampoo bars is enough for about 800,000 washes. It would take 15 truckloads of liquid shampoo to do the same job.
Consider this:
If 1 in 5 people in the US switched from liquid shampoo to solid, about 22 million plastic bottles would be saved from the landfill. On top of this, 6 million tonnes of preserved shampoo would be prevented from entering the environment.
And then watch this:
When we can’t eliminate it completely, we look for the simplest packaging to do the job and use post-consumer recycled, recyclable and biodegradable materials whenever possible.
The total recycled content in all LUSH packaging is about 89% (including paper bags, aluminium tins, gift wrap, ribbons, boxes, tags and inserts). That means that for every ton of material bought by LUSH, 900kg come from recycled sources.